J.C. Penney - Two Different Reports

J.C. Penney - Two Different Reports
In pursuit of the truth - cinops be gone - Friday, July 27, 2012

A. Wall Street Journal: Thursday, July 26, 2012 - “Penney’s To Make Deeper Cuts”
“J.C. Penney Co. is preparing to make deep price cuts across much of its merchandise, people familiar with the matter said, a significant shift in tactics for Chief Executive Ron Johnson as he tries to draw shoppers back into his stores… [Why?]

“The company has repeatedly said it would take years to turn around the chain, but investors aren’t showing much patience. Despite a small upstick on Wednesday, the stock is down 40% since the start of the calendar year.

“Penney’s suppliers, meanwhile, are complaining that the new strategy has crushed their sales… Another vendor who has suffered a 40% decline in sales with Penney over the past year has been working more closely with Kohl’s Corp. and Macy’s Inc. to offset the drop in sales…

“Mr. Johnson’s new pricing policy … set three tiers for pricing: Everyday low prices that were 40% lower than Penny’s starting prices last year, “month long values” where certain items were put on an even deeper discount for an entire month, and “Best Price Fridays: that were clearance days starting on two Fridays a month…

B. American Family Association - AFA Action Alert contact@afa.net - July 17, 2012
J.C. Penney stock crashes with new of gay marriage support

Stock rated “junk” status, loses 50% since February, 350 layoffs at home office
Dear C.,

Simply put, people are not shopping at J.C. Penney, AFA and OneMillionMoms are showing success in the effort to educate people to Penney’s aggressive national campaign to promote “gay’ marriage… Standard &Poor’ Rating Services lowered its credit rating on J.C. Penney Co. further into “Junk” status.

1) Feb. 2012 - JCP announces Ellen DeGeneres as new spokesperson. Stock Price $41.32

2) May 2012 - JCP launches catalog ad featuring two “gay” moms. Stock Price - $35.67

3) June 2012 - JCP launches catalog ad featuring two “gay” dads. Stock Price - $25.83

4) July 2012 -- JCP stock rated “junk” by S&P, JCP fires marketing executives. - $20.02

First-year CEO Ron Johnson’s decisions have led to a disastrous results for the company. Rather than build on the faith-based traditions of founder James Cash Penney, Johnson has abandoned family values … by embracing social activism… As long as it pushes homosexual marriage families will go elsewhere.

TAKE ACTION: Make a personal phone call to J.C. Penney’ customer serviced department. Urge them to return to family values and stop pushing the gay marriage agenda. Their numbers are 972-431-8200 (customer service) and 972-431-1000 (corporate headquarters)

Because JCP blocks emails from our server, you can also write a personal email to J.C. Penney at this email address: jcpcorpcomm@jcpenney.com

George H. Kubeck, I have been a customer of Penney’s for decades. The suit I wear on Sundays was bought at Penney’s which is going bankrupt. Why is Home Depot and Starbucks Coffee doing likewise and also support and promote financially gay marriage? Why this self-destruction of three great companies? Telephone them! The definition of marriage is between a man and a woman.